HISTORY OF CARTINDUSTRIA VENETA
From foundation to today
Cartindustria Veneta produces and packages toilet paper, paper towels, napkins, placemats, sheets, hand towels, tissues, and all the essentials for hygiene and cleaning at home, in work environments, and in public spaces.
The Benazzato family has firmly been at the helm since the foundation, continuously navigating the major changes of the global market and technological progress.
THE BEGINNINGS
1966
Cartindustria Veneta was born in the town of Quinto Vicentino. The founder, Antonio Benazzato, worked in the paper trade and had an entrepreneurial idea. He produced his first bags in a garage and soon realized there was room in the market to focus on a new activity: the production of paper napkins.
THE SOFTFLOWER BRAND
1987
With twenty years of experience in manufacturing tissue paper products, Cartindustria Veneta launched its first proprietary brand. Softflower was born and quickly became synonymous with quality. Over time, the range expanded, its recognition grew, and major Italian retail chains added it to their offerings.
THE NEW MATIS
1990
Cartindustria Veneta invented and produced paper napkins with a fabric-like effect, introducing a new way of understanding tissue paper. This new concept of softness and strength was called Matis and quickly established itself in European large-scale retail.
THE FIRST EXPANSION
2010
The company continued to grow, and new production needs required additional space and specialized machinery. A new plant was built in Bolzano Vicentino, near the original site, which today represents an excellence in tissue paper napkin production.
ANOTHER STEP FORWARD
2015
The dynamism of the owners led to several acquisitions, and the company added a new plant in the area, in S. Pietro in Gu. The new factory focuses on customized tissue paper products, targeting the European market.
SUSTAINABILITY AND EFFICIENCY
2025
Management decided to consolidate part of the production in a single new building dedicated to tissue paper napkin processing.
Besides being one of the largest in Europe, the new plant is designed to be fully powered by solar panels and mostly lit by natural sunlight.